As a tactic to spark excitement about the work at TellusLabs, the company came up with the idea of “Raster Friday.” This was an effort, headed by data scientist Tina Cormier, to post on Twitter the “coolest” image of the week. “I’ve always looked for ways that images can be the bridge to tell the story behind the science that we’re bringing to agriculture,” he says. Potere continued to cultivate that link between art and science in his startup company. The contrast between the desert and the irrigated alfalfa was incredible.” The judges agreed, and selected the image as one of 56 works to appear in the 2006 Princeton Art of Science exhibition. “I entered the contest with a picture of center-pivot irrigation in Saudi Arabia called Desert Jewels. “I was in graduate school at Princeton studying satellite remote sensing,” Potere says. The roots of this story reach back to an art competition at Princeton University called Art of Science, in which researchers were asked to submit images produced in the course of research, or incorporating tools and concepts from science. The mission of mapping the food supply continues as Potere leads Indigo’s GeoInnovation team, which also works to identify opportunities to boost sustainability and open up new profit opportunities for farmers. TellusLabs was acquired by Indigo Agriculture in 2018. Potere co-founded a startup company called TellusLabs, with a mission to produce a living map of the world’s food supply-a Google Maps approach to providing a digital representation of the calories available to mankind. ![]() “Part of my fascination is just how beautiful the earth looks from space.” “I’ve been passionate about satellite imagery in part because of how beautiful it is,” says David Potere. This image, and the others on these pages, are images posted by Indigo Ag to an Instagram project #FarmDataIsBeautiful. That image on the opening page is more than a work of art it is “working art.” It is a satellite image showing the fertile soils of the Mississippi River, with rectangles of cotton, soybean, corn, and rice fields in Lee County, Ark., and across the river in Tunica County, Miss. The entire globe is a canvas, and agriculture produces a masterpiece each year that can hold its own with the Old Masters of the art world.Ībstract agriculture. You and your fellow farmers around the globe, that is, who paint the brush strokes by choosing what crops to grow, where to grow them, and how (or if) they are irrigated. The artist behind these images? Well, the artist is you. They study data, pixels collected by satellite to form images of the farmland below. In fact, they are not artists at all, but scientists. Some of the images on the following pages are so similar to Mondrian’s 1919 composition called “Checkerboard, Dark Colors,” that one could assume that, if not by Mondrian, then surely these works must be from the brush of a protégé.īut no, the images in this story are compositions by Cormier, Sulla-Menashe, or Potere not exactly household names. Nor is it the work of Piet Mondrian, the Dutch superstar of Modern Art, although this image has all the hallmarks of De Stijl-The Style-which was Mondrian’s large-scale vision for art and architecture made up of in tersecting geometric blocks of color. We can understand how you might think it is, because so many Corn Belt kids have made that bus trip to the Windy City to visit the Art Institute of Chicago, and this image could be just another panel in that monumental America Windows exhibit featuring the work of Marc Chagall, the Russian-born abstract artist, a stained-glass master. Let’s get one thing straight before we begin this story.
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